when you do something, you should yourself up completely, like a good bonfire, leaving no trace of yourself.
The secret to our enduring brand lies in delivering an experience rather than just a collection of products and services.
Harley - Davidson Annual report
Delay always breeds danger; and to protract a great design is often to ruin it.
Miguel De Cervantes
the inventors will invent, for that is what inventors do. The technology will come first, the products second, and then the needs will slowly appear, as new applications become luxuries, then "needs", and finally, essential.
Design is challenge-solving.
Design is art that makes itself useful.
1984 poster for Die Neue Sammlung, design museum, Munich
Design shapes the way we live. So it ought to serve everyone.
Eva Maddox, Interior Architect and Designer, Co-founder, Archeworks
The details are not the details. They make the design.
Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker
The works must be conceived with fire in the soul but executed with clinical coolness.
Joan Miro, Painter
Before you can execute the design, you’ve got to live the design problem.
Credited to Kathleen Brandenburg, Principal and Cofounder, IA Collaborative
Design must seduce, shape, and perhaps more importantly, evoke an emotional response.
Each client is a partnership, a conversation. You’re only going to be able to go as far as they wish to go, in a way. ... That makes all the difference.
Lindy Roy, Architect
If you can't explain it simply, you don't understand it well enough.